Tina Lorenz Writes

Finally…strategically smart marketing that effortlessly draws your target market like bees swarming honey, instantly commands their unwavering attention, and leaves them tingling to give you their money again and again!

Dear Savvy Friend,

No matter what business you are in, there is a simple truth.

If you want your business to prosper and grow, you simply cannot settle for "good enough" when it comes to your marketing. Because your success depends on much more.

Maybe you think all you need is a trendy advertising agency that assures you they'll "brand" you by plastering your name all over town.

Absolutely wrong.

Or you spend ridiculous amounts feathering the nests of the newspaper... television and radio stations... even your local self-proclaimed web design "guru" who thinks a complex and flashy website guarantees sales.

Dead wrong again.

You can't afford to risk going nowhere fast with lukewarm copy... lackluster (or nonexistent!) marketing plans, or a pathetic trickle of window shopping tire-kickers that never seem to convert to paying customers!

You know, they say the definition of insanity is doing the same thing over and over but expecting a different result.

Isn't it about time you stopped burning
up money on ineffective marketing?

You don't need some fancy pants ad agency... you don't need a money grubbing commission salesperson selling you ads by the dot, line, or fractional inch... and you sure as heck don't need to keep throwing good money after bad.

I know, because I spent years working shoulder to shoulder with a whole passel of hot shot advertising agency wunderkinds. You know the kind... cocky, aggressive, inflated egos... who wouldn't know how to sell Girl Scout cookies to their grandmother. Yet they're in charge of a multizillion dollar marketing campaign.

You see, I was a marketing road warrior, traveling all over the country with mega bucks promotions for heavy hitting deep pockets. Can't name names, but if I could, you'd instantly recognize a superpower in pharmaceuticals, the unforgettable slogan of the dairy industry, and an enduringly popular "chocolate factory" candy, to name a few.

And it was positively shocking to peek behind the scenes!
Because the bottom line was exactly this...

Make it a showy, flashy, super expensive production number that is enticingly entertaining and impressive as heck for the client. Judge effectiveness by how many eyeballs fasten on the message for a fleeting minute or two, can sing the song, or parrot the slogan. Make it a ton of fun... but for goodness sakes, don't do anything that actually has measurable, tangible, PROFITABLE results!

The good news is...

Now there's a stunningly effective way to market
your business and start making real money!

I'm Tina Lorenz, your answer to profitable direct marketing. My clients pay me tens of thousands of dollars to write direct mail letters, websites, special reports, lead generators, autoresponders, email campaigns... anything at all that uses words to sell, compel and convince.

Years on the road sharpened my marketing skills to a fine edge, and quite literally gave me an incredible "rubber meets the road" education about what makes people tick... and what makes them buy.

I guess you could say I got pretty good at it. As a matter of fact, I'd venture to guess I'm one of the few civilians who have been able to persuade my way through incredibly stringent security after September 11th, straight into the Pentagon to market a tangible product with huge success... not once but three times!

Eventually, I realized combining my marketing savvy with a natural ability to write was a "marriage made in heaven." At least that's what my clients and colleagues tell me...

Love your writing style Tina.

So lively!

Gary Bencivenga
The World's Greatest Copywriter

Tina, this is damn good.

John Carlton
Renowned Copywriting Genius

Tina, your copy has an amazing ability to immediately capture the reader’s attention and never let go. You’ve figured out how to get to the “sell” while building a relationship with the reader. Plus, you’re one of the most enjoyable writers I’ve had the honor to work with! Working with you is a win-win every time.

Ann Wixon
Executive Marketing Director
Potomac, MD

You've probably never heard of me. I'm happy to fly under the radar, churning out winning copy for my clients, and quietly making serious money for them. (Though the big guns are starting to take notice, as you can see!)

I've worked my tail off, and spent a pile of money, making sure I learn from the masters. Because when I write for you, I step into your shoes and speak for you, straight to the heart of your target audience. It's a privilege and responsibility that I take very seriously.

That's why I've made it a point of honor to soak up the marketing wisdom of Dan Kennedy, David Garfinkle, and Jay Abraham.

And to study with the experts...

Gary Bencivenga — Quite simply, the gold standard and “world’s greatest living copywriter” (I was honored to be included at Gary’s first, last, and only copywriting seminar and retirement party in New York City)

John Carlton — The “most ripped off copywriter” in the world! Master of powerful adrenaline fueled copy that generates multi-millions of dollars in sales

Gary Halbert — The Prince of Print and direct mail, one-of-a-kind, “they don’t make em’ like this anymore” master copywriter

Alex Mandossian — Hands down the most brilliant and innovative Internet marketer today

Bob Bly — Author of 60 books and topnotch teacher of direct mail copywriting

Peter Hahn — My secret weapon! Retired master copywriter for David Ogilvy and John Caples at Ogilvy & Mather, BBDO, and former Vice President, McCafferey & McCall

Michael Masterson — Agora Publications copywriting master, best selling author, and wealth builder

Kenrick Cleveland — Unequalled mastermind of persuasion and sales

And after years of "taking it to the streets" marketing, and thousands of hours polishing my copy till it glimmered...

I discovered an incredibly powerful secret weapon.

I mean, it's all well and good to say I write persuasive copy. So what makes me different from the flock of self-proclaimed gurus... spewing forth "hypnotic this" and "entrancing that"?

First of all... my technique actually works! Because let's face it...

Plastering flaming bulls-eyes or mesmerizing whirlpools on a business card is a far cry from actually understanding the subtle art of persuasive copy.

At best, some of these jokers' stuff is laughable. At worst, it's downright insulting. "Persuasion" so heavy handed and blatantly obvious, it's more like being smacked in the head with a two by four. And the only response you're likely to get is to send potential clients packing in permanent disgust.

Here's the difference. When I write your next marketing piece, you'll get...

Persuasion so powerful, you'll have to pry clients
loose with a crowbar if you want to get rid of them!

Not only have I rummaged through thousands and thousands of "buyer brains" during my years in face-to-face marketing... I've trained with the absolute masters of persuasion.

And frankly, even they were stunned when I began weaving their "behind closed doors" secrets into my copy. One of them shook his head, and said flat out... "This won't work in copy."

At least, that's what he said until he started hearing the results I was getting.

You'll soon see when I write for you — not only does it immediately whip up a firestorm of profits... your clients quickly transform from run of the mill customers — into raving fans who stick like glue and can't wait to buy from you again and again!

I have spent time with your work and I must say it is great.
You certainly do finish strong, the e-mail templates “rock!
I am very pleased with your work and am looking forward to
presenting BBL Forum anew.

M. Ottestad, Los Angeles, CA

Thanks Tina. I think these are your best letters yet — I just LOVE them!

Also — here’s an update on how the other piece is performing…
The Passion Test letter is pulling a 3.6% conversion — very cool!
Every time you write for us, I can’t wait to see what you’ll come up with.

I want you to know that I feel truly blessed to work with you
and we think you (And your work of course!) are FANTASTIC.

Liz Thompson
Co-Founder
HealthyWealthynWise

Tina, I LOVED what you wrote in the letter. A fabulous example of a slippery slide from start to finish where you snare me in a purchase at the end. I was reviewing it critically rather than as a prospect, and there was hardly a moment where I came up for breath. You've made the system more elegant and easy to absorb. I don’t know how you did it, but you really pulled out all the stops. I was absolutely blown away. I’ll be mailing it just as it is. Thank you!

Chris Payne
Managing Director, LifeTools
England

Perhaps by now, you've been struggling to figure out what your previous copywriter should have been doing for you... but wasn't (even if you've been writing your own copy until this very moment!) But please don't worry, because as you continue reading, it will suddenly dawn on you what it is.

And you'll be even more excited! Because you'll find that amazing things happen when...

I suggest you get ready to skyrocket your level of rapport with your target audience.
Because they may just start seeing you as a long lost member of the family!

Here's what I mean...

Recently I wrote a two-page lead generator for a client. This particular letter was a "cold call" in print. And to make matters even more challenging, the letter was being thrown into the fray with literally hundreds of competitors... all trying to lasso the same far flung herd of potential customers.

A few weeks later my phone rang. It was my client on the line. "Tina", he said breathlessly... "what in the world did you do ?" He went on to explain that not only was he getting massive results from his letter... he was suddenly everybody's new best friend!

His mailbox was stuffed full of fascinating letters with comments scribbled in the margins. Things like...

"I'm not ready to sell yet, but I will save your letter and when I am,
I will definitely give you a call."

"Of all the mail I've received, you're the only one I have called on."

"My sister received your letter, and said you are a great writer, and she really wants to meet you!"

"I'm 84-years old, and this is the first time in my life I've responded to
a solicitation in the mail."

And my personal favorite, from someone who wasn't even on his mailing list!

"A friend of mine received your letter, and I also would like to sell to you!"

And the response kept rolling in. He practically had to hire a fleet of assistants, just to keep up with his fan mail. Ultimately he frantically scrambled for additional investors as response exploded into multi-millions of dollars in signed contracts.

As a matter of fact, this powerful little 2-page money machine even attracted the attention of none other than the Prince of Print himself, Gary Halbert. He twisted my arm and absolutely insisted I allow him to include the letter as a bonus for his Miami Fusion Seminar.

Maybe you have already found it's easy to find a competent copywriter who will listen to what you want and write you a sales letter... basically rehashing your words.

Not so easy? Discovering a copywriter who understands how to listen to what you want, skillfully transforms that into what you NEED, and produces copy that immediately rockets your bottom line sky high.

One happy client has even called it...

The Million Dollar Difference!

Keep this in mind, as you consider what results like this could do for YOUR business!

Our initial response from the marketing letter you wrote for us has been fabulous! Some of the owners I have spoken to tell me they are inundated with offers and that mine really stood out because of its uniqueness.

We are shocked and thrilled at the unprecedented results. Your letter has raked in close to ONE MILLION DOLLARS pure profit in a little over 30-days! We are overwhelmed! Thanks for the brilliant job!

Mark Siedler, Real Estate Investor
Boca Raton, FL

Of course, I can't guarantee you'll become an instant millionaire (but you might want to be prepared... just in case!)

Here’s what I mean…

With one well aimed “crack shot” sales letter Tina Writes immediately sells a coaching program to capacity with a mind-boggling 50% response rate…and a waiting list!

A series of persuasive autoresponders from Tina Writes generates an incredible 1,080% increase in response!

Tina Writes a sales letter for a Teleseminar and unleashes a stampede of participants, multiplying participation by an electrifying 500% increase from the previous call!

A frantic Internet marketer is at the end of his rope. He's desperately trying to keep things cobbled together through a precarious balancing act of maxed out credit cards. Until Tina Writes ONE autoresponder email for him. Overnight, he blasts ahead with a whopping 20% click through rate, flooding him with new orders for his product!

An innovative self-improvement product drifts aimlessly, barely staying afloat with a waterlogged marketing plan. Tina Writes one sales letter for their website and immediately jumpstarts profits with a healthy 4% conversion rate!

An inspired entrepreneur is forced to reschedule her seminar when their home-grown copy fails to generate even one puny registration. Tina Writes an online sales letter that quickly fills the rescheduled seminar to 100% capacity!

Tina Writes a series of online reports for a seminar that prove wildly popular. So much so, there's unprecedented clamor requesting registration for the subsequent year's seminar, fully nine months early, because of the mind-boggling retention of the previous year’s reports.

It's more than meets the eye.

For example, you may think that what you have to offer your customers are the biggest, baddest, "widgets" on the face of the planet. And maybe you do!

But without the heavy artillery of an emotional landmine, they aren't going to sell.
And that's where your current marketing efforts may fall far short.

The challenge is to infuse your copy, whether on your website, by direct mail, special reports, or other ads... with a unique selling proposition... a hook... that captures the attention of your target audience immediately. But how?

Some misguided copywriters boast their copy is like "legal brainwashing" in its effectiveness, and that's how they'll get results for you.

Really?

Think about that for a moment. Do you want to settle for questionable ethics that work like demons preying on the mind of your client, basically trying to force them against their will to take action?

Or would you prefer to build an enduring value-based relationship that naturally excites your "hungry crowd" so intensely, they leap from their recliners eagerly volunteering to do what you ask?

Tina, superb work on our membership renewal letter! Conservatively, it performed twice as well as the old copy at retaining our paying members, which gave our business a real boost this year.

Thank you once again for your highly creative and focused work.

Niki Hignett, Web Designer
London, England

No misfires... no duds... powerful emotional bonds that rocket straight to your target for explosive results. It's like getting the key to your own Brinks' truck... just jump in and drive!

Whatever you want to call it... a gift ... an art ... or the magic of a finely tuned marketing mind... that's what it takes.

And that's what Tina Writes can do for you.

But don't just take my word for it... read what a colleague of marketing dynamos
David Ogilvy and John Caples says!

After 25 years supervising gifted copywriters at major New York advertising agencies, I believe I'm a pretty reliable judge of writing talent. Few of the men and women in my experience had the raw ability to grasp the marketing challenge, to develop appropriate advertising strategies and — above all — to create advertisements that pulled, worked, and got results as has Tina Lorenz. Whether the message calls for charm, the common touch, emotion, reducing a complex product or service to the simplicity of a saltshaker — or all of these in one mailing piece — Tina's intelligence and creativity will get it done.

And by the way... she's a delight to work with!

Peter Hahn, Senior Vice-President (Retired)
McCaffrey & McCall, and Copywriter for
Ogilvy & Mather, BBDO, Cunningham & Walsh
Armonk, New York

I'll do everything in my power to assure your success. But before we move forward together, there's something I must confess...

I'm not afraid of a 4-letter word that
will make you a ton of money!

S-E-L-L!

OK, I admit it. Quite simply, I get a rush from seeing my clients succeed.

You know, it never ceases to amaze me how many supposed copywriters agonize over this incredibly crucial point. You hear it bantered about all the time. Because quite simply, they hate to sell!

Sure, that rush is an adrenaline thing, right? But more than that, it's a PROFIT$ thing!
And you'll be smiling all the way to the bank.

But if you're the modest type, and don't feel 100% comfortable with the concept of "selling yourself", rest easy. Because when Tina Writes, you don't have to.

Wow again, Tina! You certainly write phenomenally well and captured the full essence of what I do. Although you knew from the start that I am the type that is uncomfortable with SALES, you did it in a way that is palatable for me. Thank you for a great job!

Dorene Lehavi, Ph.D.
Next Level Business and Professional Coaching
Los Angeles, California

Oh Tina, What a treasure we have found! You are amazing. This letter is just perfect. I'm smiling from ear to ear.

Barbara Winter, Best Selling Author
Motivational Speaker
Minneapolis, MN

Thank you for the wonderful letter! I appreciate you taking the time to listen — and delivering exactly what I needed. I will definitely use your talents again!

Patrick Pylypuik, Founder
BidOnRent.com
Toledo, OH

If you're sick and tired of babysitting and handholding... invest in a copywriter who "gets it"! Someone who...

Has an uncanny ability to climb into the shoes of your target audience, and knows exactly how to relentlessly tickle their hot buttons for results.

Has an inner radar for the best ways to create urgency that catapults people to action to buy now (this is where amateurs blow the deal big time!)

Understands the importance of formatting and design that effortlessly propels your reader through to the point of action.

Has mastered the art of "barstool conversation" that makes people feel like they're engrossed in a fascinating interaction with a friend, and effortlessly draws them closer until they're eager to buy.

Expertly builds the crucial invisible structure of compelling copy for a rock solid foundation that guarantees sales.

Lasers straight to your needs and desires and uses them to make your product even more irresistibly appealing (you'll find this to be exhilaratingly effortless!)

Has been called the "queen of persuasion", with an invisible arsenal of powerful techniques that work like magic to make you money.

Tina knows exactly how to use words that work. I watched a room full of people sit spellbound while she spoke. It was inspiring! She "gets it"... and galvanizes people into action with her writing.

Katie Yeakle, Executive Director
American Writers and Artist Institute
Delray Beach, Florida

Imagine how much easier your life can be when you work with competency, clarity, and vision! Don't waste your time on copywriting wannabes. Invest in persuasive words that make you money.

Your days will be easier, your customers will rush to buy, and you'll be wildly successful. And you might even sleep better at night.

I've written successfully for everything from asset protection, financial markets, personal development and self-help, real estate, boat loans, divorce, estate planning, personal coaching, Jewish fundraising, Christian products ... even cocktail parties for dogs!

And if you're still reading, you are serious about getting winning results for your business. The only thing left for you to do is take action... I'll take care of the rest.

Here's how you can get your FREE consultation.

I'm looking forward to sharing my marketing expertise with you. You'll quickly find it's much more than you expected. Because I simply cannot help myself! My brain kicks into high gear with a marketing view that goes way beyond arranging words for you.

And don't let anyone kid you... that panoramic vision is absolutely crucial to your success.

But my services aren't for everyone. If you're looking for the cheapest, "all you can eat" pricing structure...keep on shopping. There's plenty of self-proclaimed copywriters that'll work for peanuts.

On the other hand, if you're the type that values enduring quality — and have learned from painful experience that you get what you pay for — you'll love working with me. Because the smart investment you make now will pay you back many times over.

If you hurry, we can get started today!

Just pick up your phone and give me a call at (503) 432-6061, send me an email at results@tinawrites.com, or fill out the form at the end of this letter. We'll spend some focused time talking, and I'll freely share my marketing view with you. Many of my clients suddenly realize what's missing from their marketing plan, or why their current copy isn't doing a thing for them.

You'll probably want to be prepared for the call though. I'd suggest you be ready to speed-write notes while we chat. Most find it immeasurably helpful and illuminating.

I'm going to start by learning everything I can about your business. What specific challenges you face, and what's been working for you.

I'll need to see any of your existing marketing materials, and I'll churn through your website too.

If you've got a brand new concept, no problem. We'll get you started on the right foot, so you can hit the ground running.

Most importantly, I'll want to understand exactly what your goals are... what you need to have happen with your business.

But please don't worry that you'll be in the hot seat, sweating bullets when we talk. I'll guide you through the process so easily, I'll soon understand more about what makes you tick — and what's truly important to you — than you can imagine. You'll find it lifts a great burden from you.

In fact, my clients quickly discover they truly enjoy the call, as they gain new clarity about their own business.

After that, I'll make my recommendations, and tell you what I propose as your action plan. Then, once we move forward together, you'll see how easy it is to start getting results... whether through your website, direct mail, print ad, Google Adwords campaign... whatever you need.

And I won't waste your time, or your money. If all you need is a breath of fresh air to tweak your copy back to life... I'll tell you.

Let me make your decision easier for you with my...

You'll Be Tickled PINK With Your Copy—No-Risk Guarantee!

Just tell me if there are any changes or revisions needed, and I'll take care of it quick as a wink, at absolutely NO CHARGE to you. Two revisions are included in the fee we've agreed to for your project, provided they are communicated within 30-days of completion.

You'll be happy to know that I've never had a client who wasn't thrilled with their copy from the moment they laid eyes on it, even if there were a few minor adjustments. Most of them marvel at how effectively I've communicated their message for them. But if you are not 100% satisfied, no problem whatsoever! I will revise your copy at my expense.

But before you fill out the form or call for your free consultation...

Take a good look at what I can do for you.

You'll soon see why “take no prisoners” copywriter John Carlton says, “Tina, this is damn good” …and the world’s greatest copywriter, Gary Bencivenga, “loves my writing style”.

Remember, when someone reads your sales letter on your website, or by direct mail,
it's a high stakes ride in the marketing rodeo — get bucked off before eight seconds — you're toast. Take a peek at some of my gold plated writing samples. Guaranteed to keep you hanging on!

I'd love to work with you, but only if it's the right fit for both of us. I'm selective about my clients,
and my fees reflect the fact that I only accept one or two new projects a month. Please, let's not
waste each other's time.

Don't call me if...

1. You'd like me to help you sell something illegal or misrepresent your product.
2. You get your kicks sending SPAM emails.
3. You're shopping in the dollar store, looking for Nieman Marcus quality.

Some well-known marketing gurus have discovered me, and my schedule grows tighter by the day. But I've got a soft spot in my heart for entrepreneurs. Don't delay! Because I don't want you to be disappointed if I can't shoe-horn you into my schedule.

Your partner in profitable marketing ,

Tina Lorenz

P.S . Remember, the sooner you make the decision to use Tina Writes for your smart marketing plan, the faster you'll start getting the results you've been waiting for!

P.P.S. The word is out on my ability to fine-tune your business with a power surge of innovative marketing strategies. Savvy business owners who realize it’s not what it “costs” them…it’s what it “makes” them… monopolize my time. In fact, my schedule now routinely fills months in advance. And my rates reflect the escalating demand for my services. If “bargain basement prices” are your criteria for success, I’m not the one for you.

P.P.P.S. Just the other day I was racing through a multi-faceted marketing plan for a client. There was a long silence on the line. Finally they stammered…”Tina, how do you do that?” I must admit, it’s a common occurrence. So fair warning, you’d better double-knot your track shoes and be ready to hit the ground running. You’ll feel like you’ve just won the gold medal in a cross-country marathon by the time we’re done!

P.P.P.P.S. Although I’m currently still offering free consultations, I can’t promise I’ll be doing so forever. In fact, it’s likely I’ll be forced to institute a consulting fee in the very near future. Because as Dan Kennedy would say, I’ve got a monumental “capacity problem”. There simply aren’t enough hours in the day to keep up with the demand. If you’re looking for a winning solution for your business, I’d suggest you call now.